Garden of Life Introduces the New RAW Organic Protein
First, we’d like to say a big “thank you” for making our RAW Protein line the No. 1 best-selling protein powder for the last six years!
But, over these years, we’ve learned that you want more from us. You want all of the quality you found in our Certified USDA Organic, Non-GMO Project Verified, Gluten, soy and dairy-free plant protein formulas, but you want more protein in every serving, and you crave all of that protein to be smoother, tastier and creamier.
We listened. It’s taken us a while to build up enough supply of organic plant protein sources to make it happen, but we’ve finally done it! So, without further ado …
Introducing our new RAW Organic Protein!
Just one taste of the new RAW Organic Protein and we believe you’ll immediately notice the improvements. Let’s start with the biggest one: it tastes AMAZING! It’s so smooth, so creamy, and so delicious that it’ll make you look twice at the tub, just to make sure it’s the same ultra-low carb, high-protein powder that you thought you were mixing. The organic vanilla flavor has been compared to the taste and texture of “birthday cake batter,” and some people refer to the vanilla spiced chai as adding a “taste of Christmas” to a smoothie. The new, smooth chocolate is creamy and oh-so satisfying. And we can’t forget the unflavored, stevia-free option for you to mix into your favorite recipe!
Have some questions on the new and improved RAW Organic Protein? We’ve got answers.
How did we do it?
If you’ve ever tried our RAW Protein & greens, you may already know our secret. For the last four years we’ve been building up our supply of Certified USDA Organic, Non-GMO Project Verified pea proteins grown right here in the U.S.! We’ve finally gotten the program up and running, and now we can introduce this wonderful, nutritious, smoother, tastier protein into our mainstay products like RAW Organic Protein.
At Garden of Life, innovation is our passion, and innovation starts with organic seeds and organic farmers. It can take a while to grow the crops through enough seasons to make sure we get it right. But when we did get it right, it’s definitely something to be excited about!
Of course, the challenge is keeping our prices as low as possible. We kept our price per tub exactly the same. We did that by making each serving of RAW Organic Protein larger, adding 30% more protein per scoop. But, we reduced the overall number of servings in each tub. Each tub went from 28 servings at 17 grams of protein to 20 servings at 22 grams of protein, but broken down gram-for-gram, the price stayed the same for our protein. Bottom line: it’s the same great value, but the scoops are larger to give you the higher amount of protein in each serving.
Why is the tub larger if the same amount of protein is in it?
You will notice that our branding is cleaner and easier to read, and the size of the RAW Organic Protein tub is substantially larger than our old RAW Protein containers. That can be confusing, especially if you open up a tub that appears to be half full. But before you start wondering if there was some mistake, allow us explain with a little bit of pea physics!
When we changed the formula to integrate the US-grown organic pea protein, it changed the powder substantially. The old formula was, by a majority of weight, organic rice protein, which is very dense and heavy. However, organic pea protein powder is light, fluffy and powdery. So, when compared to organic rice protein, pea protein needs a larger tub to capture all of the fluffy powder that will eventually settle, ensuring that each tub is filled with the correct number of servings. That’s why we need a larger tub.
Check out our RAW Organic Protein (image above) directly off the manufacturing line before settling occurs. As you can see, we must have this room to fill it and then the protein powder settles in the tub over time. So, is the tub half empty or half full? Neither one! It’s just right amount of protein powder to give you the number of servings listed on the tub.
We continue to set the standard for safe, reliable and clean.
Although we’ve improved RAW Protein with these innovative, exciting changes, the heart of our proteins (and our brand) remains the same: all of our RAW Organic Protein formulas are Certified USDA Organic, Non-GMO Project Verified, NSF Certified Gluten-Free, Certified Vegan and Certified by Informed-Choice – Trusted by Sport, KOSHER PARVE, dairy free, and soy free. With ongoing, rigorous testing and certifications that few in our industry can claim, we remain committed to offering you the most safe, reliable, clean protein on the market, AND we’re sold on the power of peas! In fact, progressively throughout this year, our goal is to reformulate all of our existing best-selling protein lines to include this new USA-grown organic pea protein source.
Yes you read that correctly: before the end of the year, every single Garden of Life protein powder will be reformulated to include our U.S. organic peas. Are you ready? Because we are!